The Power of Storytelling


We wrapped up our first morning of iPug/uPug with an engaging and informative keynote presentation from Jonathan Gottschall, author of The Storytelling Animal, How Stories Make us Human. Jonathan shared with us the power of stories and how they can be used to gain attention and influence. At the end of the presentation, we heard from several customers how they are currently using storytelling as part of their training.

Jonathan was kind enough to sign copies of his book, which each customer received as part of their iPug/uPug registration.


How are you using storytelling to engage your audiences? We encourage you to read Jonathan’s book and think about how you can use storytelling as well.